SIDIA is a new moment of care where intentional treatment meets fine fragrance, rooted in the quiet power of memory and mood.

Founded by Erin Kleinberg in honor of her beloved grandmother, Sidia, the brand is a tribute to generational wisdom: rituals passed down, reimagined for the present.

What began as a search for the perfect hand cream became a modern icon — the award-winning Hand Serum, designed to soften and smooth without residue, to treat while it scents.

Every SIDIA creation is a modern heirloom: intentionally formulated, exquisitely composed, and meant to be worn close. We believe skincare should be a pleasure. Fragrance should have purpose. And every gesture of care should feel like a return to self.